






FLEETX
BRANDING AND WEB DESIGN
FOR A FLEET MANAGEMENT COMPANY
FleetX is the international extension of Frakt24, developed to bring the same powerful logistics software and intuitive TMS platform to transport companies across the globe. With a strong foundation in operational efficiency and real-time logistics management, FleetX is tailored for international markets, streamlining everything from dispatch and tracking to invoicing and compliance across borders.
The creative direction for FleetX builds on the vibrant energy of its parent brand while carving out a distinct, globally-ready identity. The branding features a dynamic logotype and a bold color palette that centers around bright orange paired with deep blue and purple to convey professionalism and reliability. Gradient overlays, geometric patterns, and motion-inspired graphic elements were used to express speed, innovation, and seamless connectivity.
The website design balances clarity with energy, using bold typography, high-contrast color sections, and modular layouts to highlight FleetX’s core features and international capabilities. Responsive and performance-optimized, the site ensures a smooth user experience across devices.
In addition to web and brand design, the project also included visual assets for advertising, social media, and digital collateral. These materials carry over brand visuals, featuring clean compositions, iconography, and gradient treatments that ensure consistency across all media.
This cohesive and modern design positions FleetX as a fresh, global-facing brand that’s ready to lead the next chapter of growth for Frakt24, offering scalable logistics solutions with a smart, bold identity built to stand out in international markets.