Building a website for SEO. Here's what's actually making a difference in 2026.
I spend my working life building websites for other people, while slowly neglecting my own website, which is the most predictable thing a designer can say, right? So I am rebuilding it. Not the look, the findability. And because the rules have changed more in the last eighteen months than in the five years before that, I thought I would write down what I am actually doing as I do it and report on what's been actually working so far. Why one page is never enough One-pagers are great. Really....